According to Harvard Business School Professor Clayton Christensen, over 30,000 new products are introduced to the market annually, out of which 95% fail.
What?
Purple Matter presents MVP Unlocked for women entrepreneurs. Now, every idea needs a sidekick; it could be a friend or a community on your side. And we are here for you.
This Women Entrepreneur Fellowship is a 10 day program (8 sessions) where women entrepreneurs can learn basics of:
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Fundamentals of validating an idea
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Build an MVP
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Craft a pitch
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Basics of VC
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Go-to-Market strategy
*You will have 2 sessions of 1:1 mentoring included*
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Product development can be a real challenge, but you can give your product the best chance at success by creating a Minimum Viable Product (MVP). A discovery workshop will help to make the process a lot easier.
Mentors
What will you learn?
Session 01
Entreprenurial mindset
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Introduction to entrepreneurship
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Idea spotting and customer profiling
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Milestone setting and planning -> (company +MVP Product build level)
Session 03
MVP and prototyping
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Building MVP & Prioritization
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No-Code Prototype
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1:1 mentoring session
Session 05
Venture Capital Basics
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Termsheet
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Fundraising
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1:1 mentoring session
Session 02
Business model design
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Business canvas introduction (45 mins)
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Business model canvas discussion
Session 04
Branding
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Planning for storytelling/ branding
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Planning GTM build level
Session 06
Demo and showcase
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Guest speaker
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Pitch deck
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Talk about their idea
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Mockups to show
Key Take-aways
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Founder issues - Mindset, time management
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Business model design (business canvas model)
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Q&A, Group discussion
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Take home assignment to fill the business canvas model
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Running Experiments (Prototype & MVP)
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Take home - Work on mocks in Figma or other design products
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Group feedback
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Go-to-market strategies
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Take home - Come up with sample GTM strategy with simple website and landing page setup
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Q&A, group discussion
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Metrics and Analytics set-up
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Take home - Define key KPIs for business and systems to evaluate them
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Q&A
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Feedback 1 - Product & Business Model
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Feedback 2 - Refining pitch
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Pitch Day (mock)
​The key concepts and best practices will be covered, and then there will be take-home work or group discussion. The program will culminate with Pitch day with feedback from a startup panel.
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Who?
Participant profile is any woman interested in creating and launching a new startup or nonprofit venture.
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Individuals who have a faint idea of their startup or social enterprise idea (or pre- idea)
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Ideas can be considered as a new standalone startup or a weekend project.
To get the best from the program, the participant ideally has an idea for which they have done some ground work and are serious about executing on it. This will require 2 weeks of dedicated time for the program to practically implement what is learnt in the program.
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When?
Date: 29th August- 9th September
Venue: Online/ remote
Total Sessions: 8
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Cost?
An introductory offer of INR 4999/-
Contact
If you are interested in learning more about the MVP program, drop in a note.
© 2022 by Purple Matter LLP